Usability testing is similar to a focus group situation, but instead, participants are placed in front of the computer and are required to re-inact a typical user experience with your website.

Usability testing watches real people in real world situations using your website.

We give a number of targeted users set specific tasks and provide you with a full report on the areas where your site appeared not to be working (or was working well). We also use a cross section of your target market with different levels of web experience to approximate your user base.

Usability testing is one of the most effective ways to keep traffic on the increase to your website.

The idea behind this type of testing is simple: give subjects real tasks to complete on the website, and watch them to see how well they do. By observing users in their  "natural environment"  rather than just asking questions, we can learn a lot about how people behave on your website, not how they think they behave.